Demand Generation Services

Digital Marketing is a must for just about every B2B technology or services company. But there are dozens of digital marketing channels: paid search, paid social, display, content syndication, and more. And each has their own unique pros and cons, and need to be configured with the correect conversion tracking and attribution tracking parameters. Which of these channels is right for your business, and how do you get them operating cost effectively? Martekrs digital marketing services include:

• Digital marketing channel evaluation and conversion tracking/attribution tracking setup
• Setup of custom audiences for digital ad targeting
• Creation and execution of digital marketing campaigns and their components such as ad creative, landing pages, and email auto-reply and nurture campaigns

Demand generation programs need care and feeding to keep them operating at peak efficiency. Unless you have a dedicated demand generation staff, you can often have multiple people running multiple demand gen activities without talking to one another. How do you keep track of what programs are running, and whether they are all working towards the right business goals?

Turn to Martekrs for demand generation programs orchestration and execution tasks such as:

• Account-based marketing setup and execution
• Marketing asset creation, modification, and clean-up
• A/B testing and analysis of campaign components (emails, landing pages, etc.)
• Lead flow/Demand Waterfall analysis and optimization
• Campaign attribution analysis and reporting

Demand Gen Assessment

Demand generation tools and best practices are constantly changing. What worked last year or even last quarter may not be the best fit for your business today. We can assess your current demand gen strategy and tactics with an eye towards finding the most effective and efficient strategies available to build predictable sales pipeline and revenues. We ask questions like:

• How effective are your lead generation, lead handoff, and lead nurturing processes?
• Is your sales funnel breaking down, and where?
• How do your demand gen programs compare to industry best practices?

Answering these questions starts with a thorough review of your business needs. Contact us today for a complimentary consultation and review of your existing demand gen programs and learn the answers to these questions.