If you’re building a B2B technology startup or other small- to medium-sized business, there comes a time when you need a higher level of marketing expertise than you may currently have in-house. But experienced Chief Marketing Officers (CMOs) are expensive, with average CMO starting salaries topping $200K/year in major technology hubs like Boston, New York City, and Silicon Valley. Enter the fractional CMO.
Hire a Fractional CMO from Martekrs and tap into the knowledge and expertise of experienced technology marketing leaders, at a fraction of the cost of a full-time CMO hire. Martekrs’ Fractional CMOs have real-world experience in:
- Product Marketing
- Demand Generation
- Social Media Marketing
- Marketing Automation and CRM Technology (Martech)
- SDR/BDR Team Coaching and Management
- Marketing Communications
- Digital Marketing
- Public Relations
- Analyst Relations
Consider bringing in a Fractional CMO if you need assistance to:
- Develop company and product messaging, positioning, and branding efforts.
- Orchestrating the use of marketing technology and demand generation techniques to generate a database of accounts, leads, contacts and qualified sales opportunities to drive pipeline and revenues.
- Analyze and interpret data on customers, buying practices and competitors.
Martekrs’ Fractional CMOs are hands-on, meaning we not only help you devise marketing strategy, we then roll up our sleeves and put it into practice as well, with or without any existing marketing resources you might have.
Want to learn more about how Martekrs Fractional CMO services can help you take your B2B technology startup to the next level? Contact us today.