There are thousands of tools available to marketers today to help us understand visitor behavior on our websites and manage prospect and customer communication, but it can be a challenge for small marketing teams to manage all these tools. 

In this segment of the Martech Minute, we speak with Rishi Khanna from ZoomLean, and learn about their all-in-one platform with tools for website content and conversion optimization, email, chat, and more.

Colin White: Thanks very much for joining us everybody, this is Colin White from Martekrs with another segment of the Martech Minute. Today I’m pleased to be joined by Rishi Khanna, he’s the co-founder of ZoomLean. Thanks for joining me today Rishi

Rishi Khanna: Thank you for having me.

Colin White: So Rishi tell us a little bit about ZoomLean – from what I’ve seen on your site, and I’ve actually installed the tool on my website, it’s “all the tools you need for your website, all in one place,” and so you’ve got quite a lineup of different tools for managing conversions on the website managing customers, and content discovery. Tell us a little bit about how you came to found the company and the problems you’re trying to solve for marketers?

Rishi Khanna: So Nick my co-founder and I have been involved in other startups wherein we struggle to get good marketing online marketing tools to get a word out for our startup companies that we were involved in, and then we have had website visitors but we didn’t have insights as to how we were able to convert visitors into our potential clients, along with the behavior of the visitor on our sites. So we figured I will take those problems and come up with solutions and put them all in one place. Now there are other companies that provide these solutions, but for each of these solutions or tools there are multiple companies. And if one is to use them one will have to have multiple logins, pay multiple monthly subscriptions, right?

And what so what we have done is integrated multiple tools onto one platform. We have broadly four categories. One is content discovery which is obviously useful more for the publication websites. We have ad retargeting which is more specifically for e-commerce sites. And then we have conversion optimization which pretty much can be used for any site that has high-traffic. And of course the fourth which we have just been collecting our ideas is using AI for predicting the traffic that is coming or behavior of visitors.

Colin White: Okay, can you tell us a little bit about what types of companies – are there particular industries or a particular size of company that you’re targeting with the ZoomLean platform?

Rishi Khanna: Yeah these toolkits are more useful for e-commerce and publications sites more than the others but anybody that is worried about their traffic as to or how to capture the traffic, how to convert it from a visitor to a client, how to quote-unquote push more content to a visitor so that he or she spends more time on their site. It can be used by anybody who’s trying to sell anything online.

Colin White: So you’ve got quite a quite an array of tools, from funnel analysis, to heat maps and recordings, to chat, to email. How did you decide on which components to include in the platform?

Rishi Khanna: So as I mentioned as we went through a couple of other startups where and we were experiencing some of these issues where a customer or potential customer would want to chat and ask some quick online question. Or it could be a longer, more elaborate set of questions which would be an email. So some of these are tools also available like from Google Analytics. And a lot of people blew us off, that Google Analytics has it – how can you be any better? Well, Google Analytics is very kludgy, very clumsy, it is not graphical sometimes. So of course we are offering much, much, more than Google Analytics. And our big seller is of course integrating all those various tools onto one site.

So if you are a serious website and you depend on the website for your top line and the bottom line and you’d like to know more and more as to how is your website or how our visitors on your website behaving, where they’re coming from where are they coming, and where are they going, can you follow them around and finally bring them back, and so on and so forth.

Colin White: One thing I noticed as from my small business, and many of my consulting clients are smaller organizations as well, the idea of putting all of these tools all in one into one platform and giving you a view into each one of these areas very quickly, it’s definitely of interest. And what came to mind when I started looking at it was sort of what HubSpot did early on in their product life cycle, where they tried to have this all-in-one platform for small businesses. To create a blog, to create a website and then they started adding in marketing automation and CRM capabilities as well. So the idea of an all-in-one platform is very desirable, especially for smaller businesses who don’t necessarily have a lot of resources internally to manage all of these areas and manage all of the different tools.

Are there particular industries or customer segments that you’ve had initial success with in the platform?

Rishi Khanna: So we’ve had more from E-Commerce and publications so we are actually pretty excited. We started in 2017 and have close to 500 signups and about 70 that are actually using our toolkit. And about 10 paid customers so the other thing is our toolkits are free up until your volume starts to rise because we have of course some basic costs which is data storage in the cloud and of course that whole data storage is very secure, nobody including us can see data about your visitors except yourselves obviously. So in terms of industry, the growth we’re seeing is more on more on e-commerce side than on publications. But for us to be successful we have to see more signups and more utilization on both sides, because they kind of complement each other in one way or the other.

Colin White: We’re running out of time, this has been good information – what can you tell the audience here about the best way to get started with the ZoomLean platform?

Rishi Khanna: To just try it out, sign up is free and just sign up. We have two lines of code that you need to put on website, plug it in and you’re ready to go. After a day or so we start getting data on your traffic and you can go into heat maps, funnels, any tool you want to use. Live chat, you can do visitor profiling, you can have email campaigns, and so on. So the most powerful tools are content discovery and ad retargeting, those are the two where and you will get top and bottom line indirect impact and so that’s what we recommend just sign in take the code, plug it in and get going, and you will see the benefits.

Colin White: All right that sounds great – well thanks very much Rishi Khanna, he’s the co-founder of ZoomLean, they’re an all-in-one marketing conversion optimization and customer management and content discovery platform – thanks for joining us and we wish you luck in the future!

Rishi Khanna: Thank you very much for having us really appreciate the opportunity to be on you on your blog!

And thank you for joining us for another Martech Minute. If you’d like a complimentary consultation about how to optimize your demand gen and marketing automation systems and processes, please contact us today.